Between the Lines is a digital/physical project that reinvents the handwritten letter as a modern day reading experience.

The brand focuses on writing by hand, which makes reading slower, with more attention and emotional connection.

Writing has its own traces of individuality: the pressure, rhythm, stops, and flaws, which cause the reader to become

more involved into the words.Between the Lines puts writing as a caring activity, and reading as something

to be experienced, not experienced as a skimming.  We created a campaign for Egypt post and i took the

packaging part